Ireland Whiskey and Dark Rum Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Whiskey and Dark Rum market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report looks at sales of whiskey and dark rums only and does not examine usage of white spirits. The following channels of distribution are examined within the market size and forecast section of this report:
- On-trade – refers to any licensed establishment that allows the sale and consumption of alcohol to occur on the premises
- Off-trade – refers to any licensed establishment that legally sells alcohol for off-premises consumption
What you need to know
Sales of whiskey and dark rum are expected to grow between 2017 and 2018. This reflects the growing premiumisation of the category across the island of Ireland and that consumers who do drink whiskey and dark rum are willing to pay for higher-quality and craft products.
Expert analysis from a specialist in the field
Written by James Wilson, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Providing a wide range of different whiskey flavour profiles and expert information sessions during whiskey and dark rum tasting experiences will not only enable pubs and bars to deliver a more immersive experience to consumers interested in learning more about these complex products, but also help them to attract more visitors and boost usage of dark spirits within their premises.
Food & Drink Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.