Irish Lifestyles - Ireland - June 2012
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Irish consumers are living under the threat of the breakup of the eurozone and NI consumers are already faced with a double-dip recession in 2012. This has seen their spending in a number of sectors decline, with a corresponding decrease in spending power.
However, this has not resulted in a decline in Irish consumers’ willingness to spend on the latest technological gadgets (including one-off payments and subscription costs), as Irish consumers are increasingly spending more time on the internet and social networking sites, whilst penetration of mobile devices continues to increase apace.
The love affair between Irish consumers and technology has positive and negative effects on society at large. Going forward, technology will continue to play a key role in shaping the ways that companies communicate with, and sell to, Irish consumers.
Some key questions answered in this report include:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.