Italy - Clothing Retailing Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Clothing Retailing - Italy market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report covers the clothing retail market in Italy, with a focus on clothing and fashion specialist retailers. The report does not cover non-specialists, such as hypermarkets, in detail although these are covered briefly in the consumer research section.
The report combines analysis of the market in Italy, including market sizes, specialists’ sales and forecasts, along with our in-depth consumer data, which analyses shoppers’ behaviour. A number of relevant company profiles are also included.
For our consumer research this year we asked questions on the following topics:
- Participation in online and in-store shopping for clothing in the last 12 months
- The retailers used for clothing shopping in the last 12 months.
- Responses to a series of attitudinal statements relating to shopping for clothing.
For the purpose of this report, Mintel has used the following definitions:
Consumer spending: The total amount spent by Italian households (including sales tax) on clothing, via all channels, i.e. clothing shops, hypermarkets, online, at markets etc.
Retail sales: total sales of all types of goods and services (excluding sales tax) via stores and directly to the consumer (mainly online) by specialist clothing retailers. It includes online sales of these retailers where the majority of sales are in bricks and mortar outlets.
What you need to know
Italy is potentially an extremely lucrative market for clothing retailers: at 6.1% in 2017, it has one of the highest levels of spending on clothing and footwear as a proportion of all consumer spending. However, spending has stalled in the past four years and online purchasing of clothing is still relatively underdeveloped. Partly this is due to the fragmented nature of the industry, with a significant proportion of sales still going through small independent retailers: the top 15 retailers have a combined share of just 12.9% and the market leader, OVS has just a 2.2% share. But this is growing steadily and the small but fast-growing online retailing sector looks set to speed up that process.
Expert analysis from a specialist in the field
Written by Michael Oliver, a leading analyst in the Leisure and Media sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Italy is the largest of the four big European markets (eg France, Germany, Italy, Spain) in terms of per capita spend on clothing and footwear. However, in the past few years, growth in spending has stalled, and it is clear that the underdeveloped nature of the online channel has contributed to this because retailers’ low levels of online sales are barely compensating for weaker sales in physical stores. With some of the highest levels of smartphone ownership in Europe, the opportunity is ripe for clothing retailers to increase their focus on exploiting the potential offered to them by m-commerce by adopting a mobile first strategy to really drive online sales growth. Retailers also need to look at how they can move away from a relentless focus on low prices and constant discounting. Tapping into consumer demand for more sustainable products is one way in which they can do this.
Senior European Retail Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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