Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Italy Department Stores Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Department Stores market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Areas covered in this report

This report covers the department store sector in Italy, including market sizes, retailers’ sales and forecasts, along with our in-depth consumer data, which analyses shoppers’ behaviour and attitudes. There is no hard and fast definition for a department store. But we would expect stores to typically trade from a minimum of 1,000 sq m and stock at least half a dozen different broad product categories, with any single category unlikely to account for more than two-thirds of turnover, and usually significantly less than this.

As a minimum, all department stores covered in this report sell adult and children’s apparel, lingerie, fashion accessories, footwear, beauty products and some homewares. Larger full-line stores have a much wider product assortment.

Some department stores have food halls, and these are typically upscale and geared towards fine foods and delicatessen, and so are differentiated from the everyday supermarket.

The offer usually covers a mix of concessions and own-bought ranges, increasingly with a private label element within the own-bought assortment.

National statistics offices do not collate data on the department store sector. Around Europe, department stores are typically included within the broader Mixed Goods Retailers sector. This is something of a catch-all sector covering not only large-space department stores, but also variety stores, non-food discount stores and a whole host of other retailers that do not specialise in any one particular non-food product category.

For our consumer research this year we asked respondents questions on the following topics:

  • Which department stores they had shopped at
  • Responses to a variety of attitudinal statements about department stores.

Expert analysis from a specialist in the field

Written by Tamara Sender, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The department store sector in Italy saw weak growth in 2017as both Coin and Rinascente are losing share of spending to specialist retailers. Both department stores need to broaden their appeal to attract less affluent and younger consumers. While the Italian online market is still underdeveloped, as e-commerce grows in importance driven by international players, neither Coin nor Rinascente can afford to continue lagging behind online. Tamara Sender
Senior Consumer Analyst

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Areas covered in this report
      • Executive Summary

          • The market
            • Consumer spending
              • Figure 1: Italy: estimated distribution of consumer spending on clothing and footwear, 2016
              • Figure 2: Italy: estimated distribution of consumer spending on beauty and personal care products, 2017
            • Sector size and forecast
              • Companies and brands
                • Key metrics
                  • Market shares
                    • Figure 3: Italy: leading department store retailers’ shares of department store sales, 2017
                  • Online
                    • The consumer
                      • Where they shop
                        • Figure 4: Italy: department stores shopped at in the last 12 months, March 2018
                      • Attitudes to department stores
                        • Figure 5: Italy: attitudes to department stores, March 2018
                      • What we think
                      • Issues and Insights

                        • Broadening their appeal
                          • The facts
                            • The implications
                              • How important is online for the sector?
                                • The facts
                                  • The implications
                                  • The Market – What You Need to Know

                                    • Consumer spending rises 2.7% in 2017
                                      • Department stores lose share of category spend
                                        • Department stores see weak growth of 0.5%
                                          • Mixed goods retailers account for 3.4% of sales
                                          • Consumer Spending

                                                • Figure 6: Italy: consumer spending on key department store product categories, (incl. VAT), at current prices, 2012-17
                                              • Department stores’ share of clothing & beauty markets
                                                • Clothing
                                                    • Figure 7: Italy: estimated distribution of consumer spending on clothing and footwear, 2016
                                                  • Beauty
                                                      • Figure 8: Italy: estimated distribution of consumer spending on beauty and personal care products, 2017
                                                  • Sector Size and Forecast

                                                    • Department store sector size
                                                      • Figure 9: Italy: department stores, estimated sector sales (excl VAT), 2013-17
                                                    • Mixed goods retailers sector
                                                      • Figure 10: Italy: mixed goods retailers, sales (excl. VAT), 2013-17
                                                      • Figure 11: Italy: Mixed goods retailers, forecast sales (excl. VAT), 2018-22
                                                  • Companies and Brands – What You Need to Know

                                                    • La Rinascente sees strong sales
                                                      • Coin struggles
                                                        • La Rinascente grows market share
                                                          • Main players have not developed e-commerce
                                                          • Leading Players

                                                              • Figure 12: Italy: leading department store retailers, estimated net revenues, 2013-17
                                                              • Figure 13: Italy: leading department store retailers, outlets, 2013-17
                                                              • Figure 14: Italy: leading department store retailers, annual sales per outlet, 2013-17
                                                          • Market Shares

                                                              • Figure 15: Italy: leading department store retailers’ estimated shares of department store sales, 2013-17
                                                              • Figure 16: Italy: leading department store retailers’ estimated shares of mixed goods retailers’ sales, 2013-17
                                                          • Online

                                                            • Online activity
                                                              • Figure 17: Europe: personal ownership of digital devices, Q3 2017
                                                            • Shopping online
                                                              • Leading online players
                                                              • The Consumer – What You Need to Know

                                                                • Coin draws more younger customers
                                                                  • Rinascente appeals most to men
                                                                    • Department stores good for discovering new products
                                                                      • 45-54s keen on extra services
                                                                        • Young people less likely to value department store experience
                                                                        • Where they Shop

                                                                            • Figure 18: Italy: department stores shopped at in the last 12 months, March 2018
                                                                          • Coin draws more younger customers
                                                                            • Figure 19: Italy: demographic breakdown of consumers that have shopped at a Rinascente or Coin department store in the last 12 months, by age, March 2018
                                                                          • Rinascente appeals most to men
                                                                            • Figure 20: Italy: those that have shopped at a Rinascente or Coin department store in the last 12 months, by gender and age, March 2018
                                                                          • Both Coin and Rinascente biased to affluent
                                                                            • Figure 21: Italy: those that have shopped at a Rinascente or Coin department store in the last 12 months, by annual income, March 2018
                                                                          • Online shoppers
                                                                            • Figure 22: Italy: online shoppers at Coincasa in the last 12 months, by generation groups, March 2018
                                                                        • Attitudes to Department Stores

                                                                          • Department stores good for discovering new products
                                                                            • Figure 23: Italy: attitudes to department stores, March 2018
                                                                          • 45-54s keen on extra services
                                                                            • Figure 24: Italy: agreement with statement ‘additional in-store services make visiting a department store more worthwhile’, by age, March 2018
                                                                          • Young people less likely to value department store experience
                                                                            • Figure 25: Italy: agreement with statement ‘department stores offer a better shopping experience than other retailers’, by gender and age, March 2018
                                                                          • Attitudes by department stores used
                                                                            • Figure 26: Italy: agreement with attitudes to department stores, by shoppers at Coin and Rinascente, March 2018
                                                                        • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                          • Abbreviations
                                                                            • Data sources
                                                                            • Coin

                                                                                • What we think
                                                                                  • A new shopping experience
                                                                                    • Redesign of stores
                                                                                      • Focus on younger customers
                                                                                        • Need to focus online
                                                                                          • Company background
                                                                                            • Company performance
                                                                                              • Figure 27: Coin: group estimated sales performance, 2013-17
                                                                                              • Figure 28: Coin: Italy outlet data, 2013-17
                                                                                            • Retail offering
                                                                                            • La Rinascente

                                                                                                • What we think
                                                                                                  • Adapting stores to their location
                                                                                                    • Focus on the experience
                                                                                                      • Lacking an online option
                                                                                                        • Company background
                                                                                                          • Company performance
                                                                                                            • Figure 29: Rinascente (Department Stores): group sales performance, 2013-17
                                                                                                            • Figure 30: Rinascente (Department Stores): outlet data, 2013-17
                                                                                                          • Retail offering