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Italy

Italy Market Research

Mintel’s market research reports let you think global but act local with Italy-specific titles across all key categories and industries. Our world-leading research and analysis gives you detailed data on all Italy’s major business sectors and unrivalled insights into how Italian consumers think, choose, browse and buy – today and tomorrow.

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No. of reports 1 of 104
  1. Supermarkets - Italy - November 2019

    • Consumer Report
    • November 2019
    • Italy

    “As in many other European markets, discounters are growing their sales much faster than the market average and, as a result, are rapidly increasing their share of the Italian grocery market. In the context of a market where consumers’ incomes have been squeezed by low economic ...

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  2. Clothing Retailing - Italy - October 2019

    • Consumer Report
    • October 2019
    • Italy

    “Although they still account for around two-thirds of all spending on clothing and footwear, specialist clothing retailers in Italy are facing a sustained onslaught from a range of sources: rivals discounting excess stock, sports goods retailers capitalising on the trend ...

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  3. Online Retailing - Italy - July 2019

    • Consumer Report
    • July 2019
    • Italy

    “Online retailing in Italy is growing, but slowly. Foreign online pureplayers (Amazon and Zalando, for example) are making a big impact and driving the response from Italian retailers. But there is still a long way to go. The infrastructure is developing, in terms of online ...

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  4. DIY Retailing - Italy - May 2019

    • Consumer Report
    • May 2019
    • Italy

    “DIY retailing in Italy remains highly fragmented, with most distribution still passing through small- and medium-sized retailers. But larger-scale retailing is growing and the sector is consolidating slowly as foreign retailers, mainly from France, are expanding. The largest ...

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  5. Footwear Retailing - Italy - April 2019

    • Consumer Report
    • April 2019
    • Italy

    “Italians spend the most per head on footwear of consumers in the big four European markets covered in this report series, making it an attractive and potentially lucrative market for footwear retailers. But growth in spending has slowed in recent years as consumer confidence ...

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  6. Electrical Goods Retailing - Italy - February 2019

    • Consumer Report
    • February 2019
    • Italy

    “Our consumer research shows opportunities for retailers to make their stores more customer-friendly and experiential, becoming somewhere where they are advised on and introduced to the technology they want. Increasing the spotlight on customers could also help to shift buyers’ ...

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  7. Beauty and Personal Care Retailing - Italy - January 2019

    • Consumer Report
    • January 2019
    • Italy

    “Italy’s BPC market is going through a period of change. The independents and regional chains are losing market share, whilst the leading specialists are capturing more spending as they continue to expand their geographical coverage. However, price competition is intense and ...

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  8. Supermarkets - Italy - November 2018

    • Consumer Report
    • November 2018
    • Italy

    “Although consumer spending and retail sales growth appears to have slowed in 2018, the leading grocery retailers in Italy have continued to perform well. As a result, there is ongoing consolidation in what has traditionally been a highly fragmented market. Once reluctant to ...

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  9. Clothing Retailing - Italy - October 2018

    • Consumer Report
    • October 2018
    • Italy

    “Italy is the largest of the four big European markets (eg France, Germany, Italy, Spain) in terms of per capita spend on clothing and footwear. However, in the past few years, growth in spending has stalled, and it is clear that the underdeveloped nature of the online channel ...

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  10. Online Retailing - Italy - July 2018

    • Consumer Report
    • July 2018
    • Italy

    “Online retailing in Italy lags behind the UK and Germany, but it is developing rapidly as more people get online and barriers, such as unreliable delivery and low credit card ownership, are overcome. Once people are online they appear to be keen shoppers – the mobile sector is ...

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No. of reports 1 of 104