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Japan Outbound - August 2010

Expenditure on tourism has fallen in tandem with the decrease in tourists. Japan was once one of the leading countries in terms of tourism expenditure, but shorter-stay trips and a decline in the amount spent on shopping and local stay costs has pushed it into seventh place, according to the United Nations World Tourism Organization (UNWTO). Business tourists are among the biggest spenders on outbound travel and this is an important market that all leading travel agencies service.

Preliminary figures for 2010 show that outbound travel is picking up. The expansion of new flights from Haneda Airport and a new agreement between the US and Japan should help liberalise the airline industry, increasing competition.

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Table of contents

  1. Introduction

    • Data Sources

      • Market Drivers

        • Population
          • Figure 1: Mid-Year population estimates for Japan, 1975-2050
          • Figure 2: Mid-Year population estimates for Japan, by age and gender, 2010 and 2050
        • Economy
            • Figure 3: Real GDP in Japan, 1994-2007*
          • Exchange rates
            • Figure 4: Selected exchange rates against the Japanese Yen, 2001-09
          • Tourism balance
            • Figure 5: Japan’s tourism balance, 2000-08
          • Holiday entitlement
            • Figure 6: Japanese workers’ average annual paid holiday days, granted and used, 2001-09
        • Outbound Tourism

          • Arrivals
              • Figure 7: Outbound travel from Japan, 2000-04
            • Destinations
                • Figure 8: Leading destinations for Japanese outbound travellers, 2004-09
              • Asia Pacific
                • China
                  • Korea (South)
                    • Hong Kong and Macao
                      • Other Asia
                        • Australia
                          • Figure 9: Outbound tourism to Asian destinations, 2004-09
                        • Europe
                          • Italy
                            • Other Europe
                              • Figure 10: Outbound tourism to European destinations, 2004-09
                            • North America
                              • US
                                • Hawaii
                                  • Guam
                                    • Figure 11: Outbound tourism to North American destinations, 2004-09
                                • Market Characteristics

                                  • Pre-booking behaviour
                                    • Figure 12: Sources of information and triggers guiding choice of destination, 2009
                                    • Figure 13: Japanese travellers: motivation for travel, by frequency of overseas travel, 2009
                                  • Booking methods
                                    • Internet
                                      • Preference for travel agencies
                                        • Mail order/phone
                                          • Airlines
                                            • Figure 14: Travel reservation methods, by purpose of trip, 2009
                                            • Figure 15: Time of booking travel arrangements, by purpose and type of trip, 2009
                                          • The Japanese traveller
                                              • Figure 16: Japanese overseas travellers, by age, 2006-09
                                              • Figure 17: Overseas Japanese travellers, by gender and age, 2009
                                            • Purpose of visit
                                              • Figure 18: Purpose of visit for outbound Japanese travellers, 2002-09
                                            • Activities at destination
                                              • Figure 19: Top ten activities undertaken at foreign destinations, 2007-09
                                            • Package and independent travel
                                              • Figure 20: Type of trip booked, by Japanese outbound travellers, 2008-09
                                            • Expenditure
                                              • Figure 21: Travel expenditure of Japanese travellers overseas, 2002-09
                                              • Figure 22: Travel expenditure, by purpose of trip, 2009
                                              • Figure 23: Travel expenditure of package tourists, by destination, 2009
                                            • Length of stay
                                              • Figure 24: Travel duration of Japanese tourists, 2002-09
                                              • Figure 25: Travel duration, by destination, 2009
                                            • Seasonality
                                              • Figure 26: Japanese overseas travellers, by month, 2008-09
                                          • Transport

                                              • Air
                                                • Airport developments
                                                  • Figure 27: Japanese overseas travellers by port of departure, 2008-09
                                                • Sea
                                                  • Figure 28: Japanese travellers to Macao, by mode of entry, 2003-08
                                              • Accommodation

                                                  • Figure 29: Number of accommodation sites visited, by destination, 2009
                                              • Tour Operators and Travel Agencies

                                                  • Japan Travel Bureau
                                                    • Nippon Travel Agency
                                                      • Kinki Nippon Tourist
                                                        • Hankyu Travel International
                                                          • HIS
                                                          • What Next?

                                                            Japan Outbound - August 2010

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