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Description

Description

“A shift from long-haul to short-haul tourism has helped many tourists fulfil their desires to travel abroad, particularly those in lower-income groups. Asian markets have proved more popular in recent years as travellers have cut back on expenditure and looked for cheaper travel options.”
- Jessica Kelly, Senior Tourism Analyst

This report looks at the following areas:
• What factors have challenged the Japan outbound market in recent years?
• Where are the Japanese travelling in the world?
• What are the main sources used to plan and book travel abroad?
• What are the trigger factors for destination choice?
• How are LCCs transforming the Japan outbound market?

What's included

What's included

Table of contents

Table of contents

  1. Introduction

    • Data Sources

      • Market Drivers

        • Population
            • Figure 1: Japan’s population, 1950-2050
            • Figure 2: Japanese population by age group, 2015 & 2050
          • Economy
              • Figure 3: Real GDP in Japan, 2000-14
            • Exchange rates
              • Figure 4: Selected exchange rates against Japan’s Yen, 2010-15
            • Tourism balance
              • Figure 5: Japan’s tourism balance, 2010-14
            • Holiday entitlement
              • Figure 6: Japanese average annual paid holiday entitlement, 2010-14
          • Outbound Tourism

            • Arrivals
                • Figure 7: Outbound travel from Japan, 2009-15
              • Destinations
                • Asia
                  • China
                    • South Korea
                      • Taiwan
                        • Thailand
                          • Singapore
                            • Vietnam
                              • Hong Kong
                                • Philippines
                                  • Malaysia
                                    • Australia
                                      • Macao
                                        • Other
                                          • Figure 8: Outbound tourism to Asian destinations, 2010-15
                                        • Europe
                                          • France
                                            • Germany
                                              • Spain
                                                • Austria
                                                  • UK
                                                    • Other
                                                      • Figure 9: Outbound tourism to European destinations, 2010-15
                                                    • North America
                                                      • US
                                                        • Hawaii (US)
                                                          • Guam
                                                            • Canada
                                                              • Figure 10: Outbound travel to North America, 2010-15
                                                          • Market Characteristics

                                                            • Pre-booking behaviour and booking methods
                                                              • Social media
                                                                • Factors influencing destination choice
                                                                  • Figure 11: Factors triggering destination choice by selected market, 2014
                                                                • Reservation methods
                                                                  • Figure 12: Travel reservation methods by purpose of travel, 2014
                                                                • Making travel arrangements
                                                                  • Package vs FIT travel
                                                                    • Demographics
                                                                      • Figure 13: Overseas travel by gender & age, 2014
                                                                    • Purpose of visit
                                                                      • Figure 14: Outbound departures by purpose of travel, 2012-14
                                                                    • Expenditure
                                                                      • Length of stay
                                                                        • Figure 15: Outbound departures by length of stay, 2012-14
                                                                      • Seasonality
                                                                        • Figure 16: Japanese outbound travellers by month of departure, 2013-14
                                                                    • Transport

                                                                        • Air
                                                                          • Low-cost carriers
                                                                            • Airports
                                                                              • Figure 17: Japanese outbound travellers by airport departure, 2014
                                                                            • Road/rail
                                                                              • Sea
                                                                              • Accommodation

                                                                                  • Figure 18: Accommodation choices by Japanese travellers visiting Hawaii, 2014-15
                                                                              • Tour Operators and Travel Agencies

                                                                                  • Leading travel companies
                                                                                    • Japan Travel Bureau (JTB)
                                                                                      • KNT-CT
                                                                                        • H.I.S
                                                                                          • Nippon Travel Agency
                                                                                            • Hankyu Travel International
                                                                                              • Online travel agents
                                                                                                • Rakuten Travel
                                                                                                  • Jalan.net
                                                                                                    • Ikyu
                                                                                                    • What Next?

                                                                                                      This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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                                                                                                      • Data

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                                                                                                      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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