Japan Outbound - September 2016
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“A shift from long-haul to short-haul tourism has helped many tourists fulfil their desires to travel abroad, particularly those in lower-income groups. Asian markets have proved more popular in recent years as travellers have cut back on expenditure and looked for cheaper travel options.”
- Jessica Kelly, Senior Tourism Analyst
This report looks at the following areas:
• What factors have challenged the Japan outbound market in recent years?
• Where are the Japanese travelling in the world?
• What are the main sources used to plan and book travel abroad?
• What are the trigger factors for destination choice?
• How are LCCs transforming the Japan outbound market?
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