Jeans - Consumer Attitudes to Buying and Wearing - UK - November 2010
This report looks at consumer attitudes towards buying and wearing jeans (excluding denim skirts and shorts). Mintel estimates a market size for 2010, based on TGI data of consumer purchasing and average amount spent, but due to lack of consensus among the trade, trend data and forecasts are not provided.
- The proportion of adults buying jeans has remained relatively stable over 2006 and 2010, with over half of adults (51%) acquiring a pair in 2010.
- The majority of consumers spend under £50 on a pair of jeans, with almost seven in ten adults (68%) buying jeans at the cheaper end of the price scale.
- Jeans have become so acceptable that they are worn for a whole host of sociable occasions, with over three quarters of adults wearing jeans to go for a drink or meal at a pub and nearly seven in ten (68%) to eat out at a casual restaurant or to visit friends.
- Young people aged under 25 are most likely to buy jeans from Primark (28%) or fashion stores such as Zara, Oasis, River Island and Ted Baker (27%). A similar proportion of this age group shop at New Look, Topshop and Topman.
- More than four in ten men (44%) would be willing to spend more on jeans that are hard wearing, particularly those aged 25-34. At the same time men are twice as likely as women to buy Levi’s branded jeans and those aged 25-34 also prefer other specialist jeans retailers such as Diesel and Superdry. These consumers are most likely to spend more on jeans that are hard wearing and to spend over £100 if they find a great fitting pair of jeans.
- Women are more than twice as likely as men (64% vs. 29%) to find it difficult to find jeans that fit them properly. This is particularly the case for under-35s and could be because they are looking for more tightly-fitting styles.
- To address the issue of fit, Levi’s has created a new sizing system for jeans that measures bottom size. Curve ID are women’s jeans that come in the same waist size with three different bottom variants: Slight Curve is the smallest, Demi Curve is medium-sized and Bold Curve is the largest.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.