Juice and Juice Drinks - Canada - November 2014
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“Consumers decide what foods constitute a snack. Foods that can satisfy across more day parts should benefit from a growing propensity for snacking. Juice as a liquid snack can be leveraged within this growing meal occasion. Its liquid form makes it an easy to consume, easy to carry way of getting vital nutrients or other specific functional benefits.”
– Jason Praw, Head of Canadian Research
This report looks at the following areas:
The juice category is mature in Canada with 87% of Canadians drinking juice. Juice consumption has been in decline for the last five years with volume decreasing from the year before.
While the category benefits from a health halo, the perception of high price, high calories and sugar and the proliferation of more healthful beverages have impacted consumption. The expectation is that the decline in consumption will continue for the next five years, as the population ages, more beverage options enter the market and rising ingredient costs keep price levels higher. Despite these challenges, the category is well positioned to benefit from some emerging trends.
Half of Canadians believe that juice is a way to get their daily fruits and vegetables, therefore they can be engaged on this basis by enhancing juice offerings with needed nutrition that fruits and vegetables may not offer. The projected growth of kids aged 5-14 in the next five years is also opportunistic as kids are more likely to be prolific juice drinkers. Juice is well positioned to target parents with better products for kids, including ‘just for kids’ juice and juice blend offerings that address parents’ concerns about sugar intake while providing kids with needed nutrients and fun.
This report examines the market for consumption of fruit juice, smoothies and juice drinks and nectars in Canada.
Juice includes the following types:
It should be noted that chilled juice may include both fruit juice and juice drinks. Fruit juice is made with 100% pure fruit juice, while juice drinks contain less than 100% juice and have added ingredients, such as water, sweeteners, flavourings, etc. Value figures throughout this report are at retail selling prices. Market sizes at constant 2014 prices are devised using Mintel’s drinks deflator which has been tailored to the Canadian market. Market size data relates to value and volume sales via the retail channel only, with non-retail sales referred to within analysis where applicable.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.