Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close



The global juice category has struggled for growth in recent years, with mature markets such as the US, Canada, Australia, UK and other major European markets seeing several years of retail market volume declines. Growth is mainly coming from developing markets in Asia Pacific and Latin America, where there is still room for packaged juice to grow by taking share from fresh-squeezed juice and by moving into smaller cities and more rural areas.

In India, for example, local fruit juice manufacturer Manpasand Beverages found success focusing on semi-urban and rural markets, where growth is fuelled by rising disposable incomes and a void left by bigger brands that have largely stuck to urban centers. Manpasand announced plans to go public in 2015 to fund additional growth potential, making it one of the few homegrown juice manufacturers in India to do so.

In more developed markets, a bright spot for the category can be found in the growth of cold-pressed juices. While cold-pressed brands are quite niche and have yet to make a dent in overall volumes, they have brought positive attention back to the category. Cold-pressed juices tend to feature heavy vegetable content and a focus on vitamins, minerals, enzymes and other nutrition attributes rather than the traditional and generic 5-a-Day messages. Many cold-pressed brands have their roots in juice cleanse or detox programs, and have thus helped some consumers reconsider juice as a tool for weight management rather than something to be avoided in those efforts.

Additionally, the trend has created a tier for luxury juices in markets where such products previously did not exist. In China, for example, products such as VCleanse and Hey Juice are priced at a significant premium to both fresh squeezed and other packaged juices.

What's included

What's included

Table of contents

Table of contents

To learn more about this report, please contact us.

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

  • Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

  • Consumer

    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

  • Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

  • Data

    Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

Trusted by companies. Big and small.

  • bell
  • boots
  • google
  • samsung
  • allianz
  • kelloggs
  • walgreens
  • redbull
  • unilever
  • Harvard
  • pinterest
  • new-york-time