Juice and Juice Drinks - US - June 2018
"Total sales of juice are in decline due to falling sales of 100% juice and bottled smoothies paired with flat juice drink sales. Changing perceptions around the healthfulness of juice and competition from other drinks is causing consumers to choose other drinks over juice. New juice products that better target specific occasions and those with strong functional claims can stand out in the juice market."
- Caleb Bryant, Senior Foodservice Analyst
This report will look at the following areas:
- Falling sales of 100% juice and smoothies
- Sugar concerns are behind the decline of 100% juice
- Juice loses out to other drinks
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