Juice - Brazil - June 2018
"Brazil’s juice market is on the rise, as it appeals to both consumers looking for more healthful drink alternatives and those who are seeking more affordable beverage options. The category, however, is very competitive. In addition, Brazilian consumers prefer freshly squeezed juice, which means brands need to innovate in terms of flavor, texture, benefits, packaging, and communication to attract and retain customers."
– Marina Ferreira, Food and Drinks Specialist
This Report looks at the following areas:
- Brazilian consumers prefer freshly squeezed juice
- Consumers find it difficult to differentiate juice categories
- High sugar content is a consumption barrier for some segments
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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