Juice - China - September 2017
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“Under a shrinking volume market, sustained trading up for packaged juice is fundamental for future market growth. New interpretations of high-quality pure juice in the forms of cold-pressed and NFC have emerged in China yet still need further progress. Companies and brands may also highlight consumption benefits and not just for 100% pure juice but also non-100% juice. Focusing on meal occasions should be crucial to assist a frequency increase.”
- Lei Li, Research Analyst
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Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.