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Description

Description

Following a decline in value sales in 2019, the COVID-19 crisis will provide a 6% boost to sales in 2020. Improving its health image will secure longer-term growth.

Julia Buech, Global Food & Drink Analyst

What's included

What's included

Table of contents

Table of contents

  1. Executive summary

    • Note on COVID-19
    • Market context
    • [Graph] Germany: retail volume sales of juice, 2017-19
    • [Graph] Germany: retail value sales of juice, 2017-19
    • Mintel predicts
    • What consumers want, and why
    • [Graph] Germany: most important factors when buying 100% juice, December 2019
    • [Graph] Germany: preference for juices with ethical ingredients, by age, December 2019
    • [Graph] Germany: agreement that "Smoothies are filling enough to replace a meal (eg breakfast, lunch)", by age and gender, December 2019
    • Opportunities
    • The competitive landscape
    • [Graph] Germany: leading companies by retail value share (%), 2018-19
    • [Graph] Germany: juice and juice drinks launches, branded vs private label, 2015-19
  2. market drivers

    • [Graph] Germany: "How worried are you about the risk of being exposed to the Coronavirus (also known as COVID-19)?", March 3-16, 2020
    • [Graph] Germany: "To what extent are you worried about how the outbreak might affect your lifestyle?", March 3-16, 2020
    • [Graph] Germany: per capita consumption of pure alcohol among adults (15+), in litres, 1997-2016
    • [Graph] Germany: population by age group, 2014-24
  3. What consumers want, and why

    • Types of juice, juice drinks and smoothies used
    • [Graph] Germany: types of juice/juice drinks used in the last three months, December 2019
    • [Graph] Germany: usage of juice and juice drinks by age and parental status, December 2019
    • Reasons for drinking juice, juice drinks and smoothies
    • [Graph] Germany: reasons for drinking juice, juice drinks and smoothies, December 2019
    • Buying factors for juice, juice drinks and smoothies
    • [Graph] Germany: most important factors when buying juice, juice drinks and smoothies, December 2019
    • [Graph] Germany: importance of flavour when buying juice, juice drinks and smoothies, by parental status, December 2019
    • [Graph] Germany: importance of 'no added sugar' and 'low sugar' when buying juice, juice drinks and smoothies, December 2019
    • [Graph] Germany: perceptions of different types of sugars and sweeteners as healthy, 2018
    • [Graph] Germany: importance of 'functional claims' when buying juice, juice drinks and smoothies, December 2019
    • Interest in new juice concepts
    • [Graph] Germany: interest in trying different product attributes in juice, juice drinks and smoothies, December 2019
    • [Graph] Germany: interest in trying different product attributes in juice, juice drinks and smoothies, by select age groups, December 2019
    • [Graph] Germany: interest in juice, juice drinks and smoothies with 'good' bacteria/fermented ingredients, by age, December 2019
    • Juice drinks behaviours
    • [Graph] Germany: behaviours related to fruit juice, juice drinks or smoothies, December 2019
    • [Graph] Germany: preference to buy fruit juices, juice drinks or smoothies made with ethical ingredients over others (eg fair trade, sustainable), by age, December 2019
    • [Graph] Germany: interest in juice concentrates that can mixed with water to make fruit juice, juice drinks or smoothies, by age, December 2019
    • Juice drinks attitudes
    • [Graph] Germany: attitudes towards fruit juice, juice drinks or smoothies, December 2019
    • [Graph] Germany: agreement that drinking a juice shot give you a quick-fix pick-me-up, by age, December 2019
  4. Launch activity and innovation

    • [Graph] Germany: 100% juice and juice drinks launches, average sugar content, 2015-19
    • [Graph] Germany: juice and juice drinks NPD featuring spice/herb ingredients, 2016-19
    • [Graph] Germany: shot* formats as a % of juice and juice drink launches, 2016 and 2019
    • [Graph] Germany: juice and juice drinks launches with select eco-friendly claims, 2017-19
    • [Graph] Germany: juice and juice drinks launches with organic claims, 2016-19
    • Advertising and marketing activity
  5. Market share

    • Retail market share of juice, by value, 2018-19
    • Retail market share of juice, by volume, 2018-19
  6. market segmentation, size and forecast

    • Forecasting during the COVID-19 pandemic
    • [Graph] Germany: retail volume sales of juice, 2017-19
    • [Graph] Germany: retail value sales of juice, 2017-19
  7. Appendix

    • Appendix – products covered and consumer research methodology
    • Appendix – launch activity and innovation
    • Appendix – market size and forecast

About the report

This interactive report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data carried out across Germany, but our industry experts put that data into context and you’ll quickly understand:

  • The Consumer

    What They Want. Why They Want It.

  • The Competitors

    Who’s Winning. How To Stay Ahead.

  • The Market

    Size, Segments, Shares And Forecasts: How It All Adds Up.

  • The Innovations

    New Ideas. New Products. New Potential.

  • The Opportunities

    Where The White Space Is. How To Make It Yours.

  • The Trends

    What’s Shaping Demand – Today And Tomorrow.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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