Juices – Indian Consumer – 2019
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Clean label is picking up
With ITC Foods' 'concentrate-free' campaign, brands are being pressured to consider the composition of their products and how consumers perceive them. The presence of added sugar will also come under scrutiny in the future.
Launch of ethnic drinks
Major brands like Haldirams and Dabur are launching ethnic drinks inspired by local and regional cultures and eating habits. This, coupled with the use of seasonal ingredients, will create its own segment in the packaged juice market.
The entry of SIG Combibloc Group is going to revamp packaging opportunities for juices and beverages in general. The ability to add small inclusions means brands have another way of introducing freshness and added health benefits in packaged formats.
Introduce added health benefits and ethnic flavours to compete for fresh juice consumers.
Natasha Kumar, Food & Drink Analyst - India
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