Kids as Influencers - US - April 2014
“Kids are influencing what parents buy, but families are getting harder to reach and more difficult to pigeonhole. We are seeing a shift in the demographics of the ‘traditional family’ as well as massive changes in how media is consumed. Marketers need to develop strategies with content that is not only targeted to a unique audience but delivered across the relevant channels.”
– Fiona O’Donnell, Category Manager – Multicultural, Retail, Lifestyles & Leisure
Some questions answered in this report include:
- Are we seeing the definition of family shifting?
- What impact is the increase in consumers choosing on-demand TV having on marketers?
- What opportunities arise from Internet becoming the primary source of entertainment?
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