UK Kitchen and Kitchen Furniture Market - UK - September 2012
replace their old kitchens more regularly, upgrade to higher price points and to continue to extend their kitchens to incorporate dining areas, utility rooms and more kitchen fittings.”
– Jane Westgarth, Senior Market Analyst
Some questions answered in this report include:
- In the current economic climate, are people taking on the task of refitting their own kitchens?
- What are suppliers doing to encourage people to trade up?
- How important is help with design and layout?
- What are the key style trends in today’s kitchen market?
- Is there anything that will help to create more demand in the near future?
About the Kitchen Furniture Market
A kitchen makeover is one of the largest home improvement projects that a household will undertake. As well as buying kitchen cabinets, sinks and taps, the whole project can include replacement appliances, a new floorcovering, tiling and redecoration. For many households the task is too much for a DIYer to cope with and so the whole process can involve finding a company or tradesman to do the fittings and complete the task.
The scale of the task of a kitchen makeover means that this is a planned big-ticket purchase. Timing of kitchen refits is also often closely associated with buying a house, since some people will refit the kitchen to help their house to sell, while others will refurbish the kitchen shortly after moving house. So the flat state of the housing market, with fewer house moves in post-credit crunch Britain, weakened demand for new kitchens. We saw demand fall in 2008-09 and it has remained at a lower level ever since. Although it might seem that people staying longer in their own homes might be prone to improve, not move, the same caution that postpones moving house is creating a slowdown in improvements too. So the market is fairly flat and this had created difficulties for a wide range of retailers. We saw the demise of MFI in 2008, Focus DIY and Moben (part of Homeform Group) in 2011 as the sector shed over-capacity.
This report takes a look at the market for new kitchens and asks what is most important to consumers when choosing what to buy. It examines the strategies of the major kitchen suppliers and retailers and sees how innovation is helping to shape demand for kitchens.
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