Laptops and Desktops - US - January 2016
"Leading computer brands have struggled to grow their consumers computing revenue, and the market is increasingly influenced by innovative interfaces, such as touchscreen. However, opportunities remain, particularly as more resource-intensive digital content is released. The challenge for many brands moving forward will be to strike an ideal balance between the cost, functionality, and portability of their computing devices."
This report covers the following areas:
- Retail sales to remain flat
- Responding to the mobile revolution
- Replacements are the top purchase motivation
This report covers computing devices that are primarily marketed as a desktop or laptop computer. Mobile devices, such as smartphones and tablets, are not the primary focus of this report but are discussed in terms of how they have impacted the market. Topics covered in this report include household laptop and desktop ownership, purchase intent within the next 12 months, consumers’ preferred devices for online activities, and consumer attitudes toward computers and computer purchasing. This report focuses on the following types of devices:
- Desktop computers
- Laptop computers
- 2-in-1 laptop computers that can be converted into tablets
- 2-in-1 tablets that are marketed as replacements to traditional laptops
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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