Laptops and PCs - US - August 2012
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
Computers have become important productivity and communications tools and have brought an endless stream of content via the web to the majority of U.S. homes. In doing so, these hardware portals to the online world have become a significant, $48 billion market according to Mintel’s estimates. However, as user needs have shifted from productivity tasks to entertainment and on-the-go-accessibility, this mature industry is facing tremendous change. Smartphones and tablets have become a potent competitive threat, and companies that have been able to deliver the combination of features consumers are looking for—such as Apple—have been able to claim market share from the previous leaders, HP and Dell. Furthermore, players that previously primarily focused on PC software—including Google and Microsoft—are emerging as additional potential competitors.
Mintel’s report will help companies better understand this rapidly changing marketplace, so they can adjust their plans and drive for success. The following issues will be discussed:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.