Laptops, Desktops and Tablets - Canada - April 2019
Covered in this report
This report focuses on laptops, desktops and tablets in the Canadian market. This excludes e-readers (eg Kindle), smartphones with a very large screen (eg Samsung Galaxy Note) and any device that belongs to the consumer’s place of work or study (eg work laptop).
"Most Canadians are considering the purchase of a laptop, desktop or tablet within the next year. This indicates a positive trajectory for the category considering most already personally own or have these devices in their households. The importance of upgrades and replacement within the category is thus going to act as a major motivating factor.
Consumers are primarily interested in battery life and storage space in a new device. This is likely attributed to an increase in content consumption such as audio and video streaming, in addition to device usage ranging from social media to playing video games. Furthermore, with the size of downloads likely increasing due to higher-quality content on the market, as well as photos taking up substantial space if stored on a device, large-capacity hard drives will be in demand.
Areas covered in the Report include device ownership, operating systems used, activities performed, purchase intentions and most important features. Macroeconomic factors affecting the category are also explored. The Report also looks at marketing and advertising campaigns from this category and trends impacting the industry."
– Andrew Zmijak, Research Analyst
This report examines the following issues:
- Women are less inclined to consider most devices
- Parents want advanced features
- Desktops struggle to attract
What you get
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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