Latina Consumer - US - May 2011
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This report builds on Mintel’s The New Latina—U.S., April 2009, Hispanic Diet and Wellness—U.S., November 2009, Hispanics and Personal Care—U.S., January 2011, and Share of Wallet: Hispanics—U.S., February 2010.
The categories covered in this report include Hispanic demographics, acculturation, and Latinas’ consumption and attitudes toward beauty and personal care products, fitness and exercise, media consumption, and social networking. In discussing their attitudes about themselves, we also address Latinas’ attitudinal differences by language preference. In this report we’ll look at consumption habits by language, income, and gender and provide insights for targeting each segment of the Hispanic population. We will also discuss and provide examples of trends and opportunities.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.