Laundry and Fabric Care - China - August 2016
US $4,460.00 (Excl.Tax)Excl. Tax Buy Now
“In order to develop laundry and fabric care products with appealing selling points, companies need to understand current Chinese consumers’ complex and different laundry habits.”
– Yujing Li, Senior Research Analyst
This report discusses the following key topics:
The growth of the laundry and fabric care market in China continued to slow down in 2015 due to a maturing market environment with less room to grow volume consumption. But opportunities for market development still exist as companies can encourage consumers to trade up their consumption (eg from liquid detergent to capsule/pod detergent) and try more niche products (eg scent booster and in-wash pre-treat products).
Doing the laundry may not be something everyone looks forward to, but it remains an essential regular task for every family. Chinese consumers have different laundry habits, thus, understanding Chinese consumers’ attitudes and behaviours regarding doing the laundry is essential for both international and domestic companies.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.