Laundry and Fabric Care - China - July 2017
“Even though the laundry and fabric care market in China has been saturated with steady demand, brands are investing in new product development to keep consumers engaged and trading up to products with additional functions and concentrated liquid detergents. However, fabric conditioners and softeners are still struggling to thrive in China. Consumers are not familiar with the benefits of these products and are likely to have biased expectations for them, which requires appropriate cultivation from brands.”
– Alice Li, Research Analyst
This Report discusses the following key topics:
- Expect a market segmented by functions
- Engage young consumers from the off
- Different usage barriers to conquer for fabric conditioner/softener
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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