Laundry Detergents and Fabric Conditioners - UK - August 2013
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“Although sales growth has returned, the laundry market still faces many challenges such as the relatively low level of brand loyalty and the consumer reliance on periods of price promotions to stock-up on products. Utilising refillable packs and product subscription offers presents an opportunity to secure loyalty by offering consumers value for money.”
– Charlotte Libby – Household and Personal Care Analyst
Some questions answered in this report include:
The laundry detergents and fabric conditioners market performed well in 2012. As the UK avoids a triple dip recession, consumers have become more willing to trade up to more expensive laundry products which offer a greater range of benefits; such as stain removal and low-temperature washing.
Laundry detergents enjoy near universal penetration, however fabric conditioners are not seen as essential for all consumers. Introducing more tailored fabric conditioner products, such as those designed for bed sheets or expensive clothing items could encourage more consumer use. Further growth for the market lies in creating products with more sophisticated claims, such as age or gender specific products.
Products covered in this report:
Main wash laundry detergents offered to the consumer in a range of product formats, including: powders, liquids, gels, tablets and capsules/liquid tablets. This includes standard and concentrated, biological, non-biological, two-in-one and ‘colour’ products.
Special wash detergents, which includes detergents for hand washing and delicate fabrics.
Rinse conditioners: used in addition to laundry detergents in order to soften, freshen and/or make drying and ironing easier, and available as standard and concentrated liquids.
Tumble dry enhancers: offered as fragrance-impregnated sheets that are designed for use in tumble dryers (eg Bounce).
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.