Laundry Detergents and Fabric Softeners - US - August 2013
£ 3,435.47 (Excl.Tax)Excl. Tax Buy Now
This report will help you to uncover opportunities and understand the key issues affecting your market. How? By giving you instant access to analysis and critical recommendations. It will also challenge routine thinking by providing fresh, new perspectives that energizes your thought processes.
The laundry detergent and fabric softeners market remains stuck in low gear, declining 1% between 2008 and 2013 to $10.8 billion, a drop of 10% when adjusted for inflation. The category’s sagging sales reflect the fact that many American households continue to struggle financially long after the official end of the 2007-09 recession.
In spite of continued weakness in the overall market, the success of such new products as unit dose laundry detergents and in-wash scent boosters show that consumers are as interested as ever in products that improve results or the process of doing the laundry or that amplify sensory experiences associated with the task.
The following laundry products are included in this report:
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.