Laundry Habits - UK - November 2011
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- November 2011
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“Laundry patterns are gradually changing, with more men under the age of 55 sharing the responsibilities and consumers responding to the manufacturer push to run more wash loads on lower temperatures and shorter cycles to save energy. A strong desire for clothes that always smell fresh also suggests a need for more quick washes for freshening up items of clothing.”
– Richard Caines, Senior Household Care Analyst
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