Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Lawn and Garden Products - US - June 2018

"The US lawn and garden market grew steadily over the review period. Yet the segment represented by MULO (multi-outlet) sales, which is comprised largely of lawn and weed products, is on the decline. Consumers still buy most lawn and garden products at big box stores like The Home Depot, but garden stores/nurseries have become the preferred channel for more consumers. At issue are smaller lots, growing fear of weed killers, and a Millennial generation that has delayed home ownership."

- Jamie Rosenberg, Global Personal Care Analyst

This report will look at the following areas:

  • Consumers face barriers to lawn and garden participation
  • Lawn-specific products are struggling

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Consumers face barriers to lawn and garden participation
            • Figure 1: Barriers to lawn and garden work – agree and attitudes toward time, December 2017
          • Lawn-specific products are struggling
            • Figure 2: Total US sales and fan chart forecast of lawn and garden products, at current prices, 2013-23
            • Figure 3: Concerns about lawn chemicals, by age, December 2017
          • The opportunities
            • Promote the secondary benefits of gardening
              • Figure 4: Attitudes toward lawn and garden care - agree, December 2017
            • Appeal to Millennials’ sense of ethics and social responsibility
              • Figure 5: Lawn and garden purchase locations, December 2017
            • Invest in indoor and small-space gardening
              • Build social media influence
                • Figure 6: Use of social media/instructional videos for lawn and garden product information, December 2017
            • The Market – What You Need to Know

              • The market will continue on a steady growth trajectory
                • Lifestyle changes will impact housing demand
                  • Health, wellness, and small-space gardening can sway young consumers
                    • Rising landscaping material costs
                    • Market Size and Forecast

                      • Historic and projected sales performance of lawn and garden products
                        • Figure 7: Total US sales and fan chart forecast of lawn and garden products, at current prices, 2013-23
                        • Figure 8: Total US retail sales and forecast of lawn and garden products, at current prices, 2013-23
                    • Market Perspective

                      • Lifestyle changes will impact housing demand
                        • Figure 9: US homeownership rate, 1965-2017
                      • Older Millennials are moving to the suburbs
                        • The barriers to lawn and garden work are growing
                          • Figure 10: Barriers to lawn and garden work – agree and attitudes toward time, December 2017
                        • Health, wellness, and small-space gardening can sway young consumers
                          • Figure 11: Select attitudes toward lawn and garden care, December 2017
                      • Market Factors

                        • Falling unemployment benefits housing and lawn and garden
                          • Figure 12: Unemployment and underemployment, January 2007-March 2018
                        • Rising consumer confidence
                          • Figure 13: Consumer Sentiment Index, January 2007-April 2018
                        • Rising landscaping material costs
                        • Key Players – What You Need to Know

                          • Spectrum gains sales and share, as profits decline
                            • Scotts Miracle-Gro loses sales and market share, but shifts its strategy for future growth
                              • The economic benefits of homegrown food will become a greater purchase driver
                                • Indoor gardening will mainstream and become more high-tech
                                  • Roundup sees declining sales
                                  • Manufacturer Sales of Lawn and Garden Products

                                    • Spectrum gains sales and share, as profits decline
                                      • Scotts Miracle-Gro loses sales and market share, but shifts its strategy for future growth
                                        • MULO sales of lawn and garden products on the decline
                                          • Figure 14: MULO sales of lawn and garden products, by leading companies, rolling 52 weeks 2017 and 2018
                                      • What Will Blossom?

                                        • Homegrown food will become a greater economic driver
                                            • Figure 15: Attitudes toward health benefits of home-grown produce, by age, December 2017
                                          • Indoor gardening will mainstream and become more high-tech
                                            • Figure 16: Attitudes around space limitations for gardening - agree, by age and housing situation, December 2017
                                          • More natural and less resource-intensive lawn care
                                            • Figure 17: Try to use natural lawn and garden products, by age, December 2017
                                        • What’s Wilting?

                                          • Chemical fears could be slowing lawn sector sales
                                            • Figure 18: Concerns about lawn chemicals - agree, by age, December 2017
                                            • Figure 19: Multi-outlet sales of lawn and garden products, by leading companies and brands, rolling 52 weeks 2017 and 2018
                                        • The Consumer – What You Need to Know

                                          • Passion and skill are closely linked
                                            • Make garden stores/nurseries more relevant to young homeowners
                                              • Identify social media influencers
                                                • Innovate for the space-constrained
                                                  • Serve the underserved with community gardens
                                                    • Promote the secondary benefits of lawn and garden maintenance
                                                    • Lawn and Gardening Enthusiasm and Skills

                                                      • Passion and skill are closely linked
                                                        • Figure 20: Gardening enthusiasm and level of skill, December 2017
                                                      • Parents of young children are most likely to enjoy gardening
                                                        • Figure 21: Gardening enthusiasm, by age of children in the home, December 2017
                                                      • Dads want to improve their skills
                                                        • Figure 22: Interest in improving lawn and garden skills - agree, by parental status and gender, December 2017
                                                      • Consider parents a distinct consumer segment
                                                        • Figure 23: Select attitudes about lawn and garden care - agree, by number of children of any age in household, December 2017
                                                    • Lawn and Garden Activities

                                                      • Consumers do most work themselves
                                                        • Figure 24: Lawn and garden activities, December 2017
                                                      • Target professionals for lawn maintenance products
                                                        • Figure 25: Lawn and garden enthusiasts segmentation, by age and gender and income, December 2017
                                                        • Figure 26: Hired a professional for lawn maintenance – any lawn maintenance (net), by age and income, December 2017
                                                        • Figure 27: Preference for garden stores/nurseries by gardening enthusiasm, December 2017
                                                    • Purchase Locations

                                                      • Garden stores are gaining ground
                                                        • Figure 28: Lawn and garden purchase locations, December 2017
                                                      • Garden stores/nurseries can become more relevant to Millennials
                                                        • Figure 29: Lawn and garden purchase locations, by age and gender, December 2017
                                                      • Price and convenience are still king
                                                        • Figure 30: Challenges in undertaking DIY projects, July 2017
                                                    • Research and Shopping Behaviors

                                                      • Identify social media influencers
                                                        • Figure 31: Sources of gardening knowledge, December 2017
                                                      • Younger consumers are going online for guidance
                                                        • Figure 32: Use of social media/instructional videos for lawn and garden product information, by age, December 2017
                                                    • Lawn Care and Gardening Behaviors

                                                      • Instil a love of nature
                                                        • Figure 33: Lawn and garden behaviors, by lawn and garden enthusiast, December 2017
                                                        • Figure 34: Spend as much time outside as possible, by age, December 2017
                                                      • Serve the underserved with community gardens
                                                          • Figure 35: Interest in improving their lawn and garden skills - agree, by housing type, December 2017
                                                        • Innovate for the space-constrained
                                                          • Figure 36: Housing type by age, December 2017
                                                      • Lawn and Gardening Attitudes

                                                        • Promote the secondary benefits of lawn and garden maintenance
                                                          • Figure 37: Attitudes about lawn and garden care - agree, December 2017
                                                      • Appendix – Data Sources and Abbreviations

                                                        • Data sources
                                                          • Fan chart forecast
                                                            • Consumer survey data
                                                              • Abbreviations
                                                              • Appendix – The Market

                                                                  • Figure 38: Total US sales and forecast of lawn and garden products, at inflation-adjusted prices, 2013-23
                                                              • Appendix – Key Players

                                                                  • Figure 39: Multi-outlet sales of lawn and garden products, by leading companies and brands, rolling 52 weeks 2017 and 2018

                                                              Lawn and Garden Products - US - June 2018

                                                              £3,435.47 (Excl.Tax)