Learning from my Holiday - UK - August 2009
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Despite a lingering reputation for philistinism, Brits on holiday show a high degree of cultural engagement, with six out of ten adults having visited a museum and learnt about the location whilst on holiday in the past three years.
Specialist learning holidays – offering creative, linguistic, sporting or other skills – have also enjoyed strong growth in recent years, as the desire for an ever more varied holiday diet has grown on the back of cheap flights and the taste for more active and novel styles of holiday-making.
This report provides an overview of trends in ‘learning from my holiday’, investigating the core market factors, strengths and weaknesses, consumer dynamics, and likely future developments.
Who are the key consumers for ‘soft’ cultural learning’ and ‘harder’, more skills-based learning on holiday? What motivates people to take learning holidays?
What is the impact of the recession on attitudes towards learning on holiday and specialist providers of learning holidays?
What are the main types of learning holiday, which are growing fastest, what is the scale of current demand for learning on holiday, and what types of learning have the greatest future potential?
What is the supply structure like for learning holidays? What type of products are being developed? How do specialist operators attract their customers? What are the key strengths and weaknesses of this sector?
What is the importance of the singles market and solo travel? What is the likely impact of the ageing of the population?
What kind of marketing messages and what style of language can help to broaden the appeal of learning on holiday?
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.