Leisure and Entertainment Preferences of Young Hispanic Adults - US - November 2010
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Impacted by the recession there has been a slowdown in household entertainment spending over the last two years. However, Hispanics remain one of the fastest growing segments of the population, representing nearly a fifth of the U.S. population aged 18-35, and Hispanic interests in entertainment and leisure are an important component to any strategy that seeks to maximize impact among younger adults and the Millennial generation.
In this report, Mintel reviews how Hispanic attitudes toward leisure activities differ from non-Hispanics and within the various segments of Hispanic consumers. Insights are supported by Mintel consumer research, which delves into such topics as:
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