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“The coronavirus outbreak presents a catastrophic threat to the sector both in the short- and long term. Meeting Brits in the home can help mitigate losses for some, for example through virtual entertainment and delivery food services. Transparency and flexibility will be welcomed by consumers.”

– Lauren Ryan, Leisure Analyst

What's included

What's included

Table of contents

Table of contents

  1. Key Findings

      • COVID-19 will hit the leisure sector hard
        • Winter blues kept Brits inside
          • Cinemas attendance stable
            • Veganuary broke records
              • Bumper festive period for late-night trade
                • Food markets an emerging favourite
                • Market Drivers

                  • Winter financial well-being at 10-year high
                    • Figure 1: Trends in how respondents describe their financial situation, February 2010 – January 2020
                  • Leisure sector will be hit hard by coronavirus
                      • Figure 2: Trends in discretionary spending behaviour in last/planned for the next three months, January 2020
                    • Winter blues kept Brits inside
                    • Leisure Activity Participation

                      • Cinema and theatre stable
                        • Visitor attractions hit hardest by weather
                            • Figure 3: Quarterly participation in non-food and drink leisure activities May 2019-January 2020
                          • Record number of consumers sign up to Veganuary
                            • Takeaways remain strong
                              • Dry January gains traction
                                • Mental health on the menu
                                  • Figure 4: Quarterly participation in food and drink-related activities, May 2019-January 2020
                              • Annual Changes in Participation

                                • Millennials driving annual growth in leisure activities
                                  • Figure 5: Participation in leisure activities, once a month or more, non-food and drink related, January 2016-20
                                • All food and drink-led participation stable
                                  • Figure 6: Participation in leisure activities, once a month or more, food and drink related, January 2016-20
                              • Spending on Leisure Activities

                                • Bumper festive period for late-night trade
                                    • Figure 7: Spending on leisure activities in the last month, January 2020
                                • Emerging Leisure Activity Participation

                                  • Street food markets a favourite among young consumers
                                      • Figure 8: Participation in emerging leisure activities, January 2020
                                    • Food tours in-demand
                                      • Competitive socialising trend here to stay
                                      • What it Means

                                        This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                        • Market

                                          Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                        • Consumer

                                          Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                        • Brand/Company

                                          Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                        • Data

                                          Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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