Leisure Review - UK - December 2012
“The amount of money that consumers have available to spend on leisure will continue to be under pressure for several more years, at least until the point where their earnings begin to grow above the rate of inflation. For the leisure industry, the implication of this is that there will continue to be a strong emphasis on value for money and price. This offers opportunities for leisure operators to stimulate advanced bookings through offering attractive discounts, a strategy which is already working well for companies like Cineworld in the cinema industry and which also aids the business’s planning and cashflow.”
– Michael Oliver, Senior Leisure & Media Analyst
Some questions answered in this report include:
- What are the prospects for leisure spending?
- How can operators target the squeezed middle?
- Who are the most receptive and influential consumers when it comes to organising leisure activities?
- What opportunities exist for developing food and beverage spend?
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