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Description

Description

“Consumers are seeking experiences more than ever so activities that provide this in a unique, immersive and active way are likely to be popular. Activities needn’t be highly technological or obscure but rather bring people together and allow them to reconnect in an increasingly digitised world.”

– Helen Fricker, Senior Leisure Analyst

This report examines the following issues:

  • Millennials are a key target market for leisure spend
  • How to tap into the healthy lifestyle trend
  • How to meet the needs of parents

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • UK leisure market in good growth
              • Figure 1: Forecast UK leisure industry* market value, 2012-22
            • Private gyms thriving in a polarised industry
              • Figure 2: Value growth rates for leisure industry* sectors, 2016-17
            • Boundaries are blurring
              • Increase in ‘doing’
                • Consumer confidence beginning to stabilise
                  • Companies and brands
                    • Rise in physically immersive events…
                      • …as well as technologically immersive activities
                        • Adults just want to play
                          • ‘Premiumisation’ across many sectors
                            • Digital technology helping customers and operators
                              • The consumer
                                • Brits love to dine out
                                  • Figure 3: Participation in leisure activities, September 2017
                                • Pub drinking and dining in decline but health-related activities on the rise
                                  • Figure 4: Leisure activity participation in the last 12 months, 2016 and 2017
                                • A third using discounts and vouchers more but also doing more
                                  • Figure 5: Changes in leisure activity habits compared to last year, September 2017
                                • Majority don’t book in advance
                                  • Figure 6: Advance booking of selected leisure activities, September 2017
                                  • Figure 7: Time of advance booking of selected leisure activities, September 2017
                                • Most parents plan activities for school holidays
                                  • Figure 8: Leisure activity planning behaviour, parents of under-18s, September 2017
                                  • Figure 9: Agreement with attitudes towards leisure activity-related statements, October 2017
                                • New physical and immersive activities most appealing
                                  • Figure 10: Previous participation and interest in new types of leisure activities, September 2017
                                • Millennials on the hunt for new activities
                                  • Figure 11: Attitudes towards new leisure activities, September 2017
                                • What we think
                                • Issues and Insights

                                  • Millennials are a key target market for leisure spend
                                    • The facts
                                      • The implications
                                        • How to tap into the healthy lifestyle trend
                                          • The facts
                                            • The implications
                                              • How to meet the needs of parents
                                                • The facts
                                                  • The implications
                                                  • The Market – What You Need to Know

                                                    • UK leisure market in good growth
                                                      • Live music events continue to grow but nightclubs still in decline
                                                        • Private gyms thriving in a polarised industry
                                                          • Tenpin bowling makes a U-turn
                                                            • Boundaries are blurring
                                                              • Increase in ‘doing’
                                                                • Consumer confidence beginning to stabilise
                                                                • Market Size and Forecast

                                                                  • UK leisure market in good growth
                                                                    • Leisure market forecast to reach £114 billion
                                                                      • Figure 13: Forecast UK leisure industry* market value, 2012-22
                                                                    • Forecast methodology
                                                                    • Market Segmentation

                                                                      • Online gaming and betting sees huge growth
                                                                        • Music festivals and concerts growth continues
                                                                          • Figure 14: Value growth rates for leisure industry* sectors, 2012-17
                                                                        • Private gyms thriving in a polarised industry
                                                                          • Tenpin bowling makes a U-turn
                                                                            • Nightclubs yet to make a comeback
                                                                              • Figure 15: Value growth rates for leisure industry* sectors, 2016-17
                                                                              • Figure 16: Value of the UK leisure industry*, by segment, 2017
                                                                          • Market Drivers

                                                                            • Boundaries are blurring
                                                                              • Increase in ‘doing’
                                                                                • Social media coverage
                                                                                  • Exchange rate impact
                                                                                    • Staffing costs and shortages
                                                                                      • Consumer confidence beginning to stabilise
                                                                                      • Companies and Brands – What You Need to Know

                                                                                        • Rise in physically immersive events…
                                                                                          • …as well as technologically immersive activities
                                                                                            • Adults just want to play
                                                                                              • ‘Premiumisation’ across many sectors
                                                                                                • Digital technology helping customers and operators
                                                                                                • Launch Activity and Innovation

                                                                                                  • Rise in physically immersive events…
                                                                                                    • Cinema and theatre
                                                                                                      • Health and Fitness
                                                                                                        • Escape rooms
                                                                                                          • …as well as technologically immersive activities
                                                                                                            • VR Experiences
                                                                                                              • VR Fitness
                                                                                                                • Adults just want to play
                                                                                                                  • Trampoline parks and Ball pits
                                                                                                                    • Inflatables
                                                                                                                      • ‘Premiumisation’ across many sectors
                                                                                                                        • Tenpin Bowling
                                                                                                                          • Health and Fitness
                                                                                                                            • Music Festivals and Cinema
                                                                                                                              • Digital technology helping customers and operators
                                                                                                                                • Apps
                                                                                                                                  • Chatbots
                                                                                                                                    • Cashless technology
                                                                                                                                    • The Consumer – What You Need to Know

                                                                                                                                      • Brits love to dine out
                                                                                                                                        • Gambling and exercising most frequently done
                                                                                                                                          • Pub drinking and dining in decline
                                                                                                                                            • Increase in health-related activities
                                                                                                                                              • A third using discounts and vouchers more but also doing more
                                                                                                                                                • Majority don’t book in advance
                                                                                                                                                  • New physical activities currently most popular
                                                                                                                                                    • 4DX cinema and immersive theatre most enticing
                                                                                                                                                    • Leisure Activity Participation

                                                                                                                                                      • Brits love to dine out
                                                                                                                                                        • Gambling and exercising most frequently done
                                                                                                                                                            • Figure 17: Participation in leisure activities, September 2017
                                                                                                                                                          • Most common activities not always most frequently done
                                                                                                                                                              • Figure 18: Participation in leisure activities, September 2017
                                                                                                                                                            • Pub drinking and dining in decline
                                                                                                                                                              • Increase in health-related activities
                                                                                                                                                                • Figure 19: Leisure activity participation in the last 12 months, 2016 and 2017
                                                                                                                                                              • A third using discounts and vouchers more...
                                                                                                                                                                • …but also doing more leisure activities
                                                                                                                                                                  • Figure 20: Changes in leisure activity habits compared to last year, September 2017
                                                                                                                                                              • Planning and Booking of Leisure Activities

                                                                                                                                                                • Majority don’t book in advance
                                                                                                                                                                    • Figure 21: Advance booking of leisure activities, September 2017
                                                                                                                                                                    • Figure 22: Advance booking of selected leisure activities, September 2017
                                                                                                                                                                  • Expected variation in advance bookings
                                                                                                                                                                    • Figure 23: Time of advance booking of selected leisure activities, September 2017
                                                                                                                                                                  • Most parents plan activities for school holidays
                                                                                                                                                                      • Figure 24: Leisure activity planning behaviour, parents of under-18s, September 2017
                                                                                                                                                                  • Participation and Interest in New Leisure Activities

                                                                                                                                                                    • Physical activities currently most popular
                                                                                                                                                                        • Figure 25: Participation in new types of leisure activities, September 2017
                                                                                                                                                                      • 4DX cinema and immersive theatre most enticing
                                                                                                                                                                          • Figure 26: Previous participation and interest in new types of leisure activities, September 2017
                                                                                                                                                                        • Millennials on the hunt for new activities
                                                                                                                                                                            • Figure 27: Attitudes towards new leisure activities, September 2017
                                                                                                                                                                          • Cost is a barrier to some
                                                                                                                                                                            • Parents are a prime audience for new activities
                                                                                                                                                                                • Figure 28: Attitudes related to affordability and cost of leisure activities, parents versus non-parents, September 2017
                                                                                                                                                                                • Figure 29: Agreement with statement ‘I am actively seeking new leisure activities to try’, parents versus non-parents, September 2017
                                                                                                                                                                                • Figure 30: Agreement with statement ‘I prefer to spend money trying new leisure activities rather than ones I have tried’, parents versus non-parents, September 2017
                                                                                                                                                                            • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                                • Abbreviations
                                                                                                                                                                                  • Consumer research methodology
                                                                                                                                                                                  • Appendix – Market Size and Forecast

                                                                                                                                                                                    • Market Forecast
                                                                                                                                                                                      • Figure 31: UK leisure industry*, value forecast scenarios, 2017-22
                                                                                                                                                                                    • Forecast methodology

                                                                                                                                                                                    About the report

                                                                                                                                                                                    This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                                                                                                    • The Consumer

                                                                                                                                                                                      What They Want. Why They Want It.

                                                                                                                                                                                    • The Competitors

                                                                                                                                                                                      Who’s Winning. How To Stay Ahead.

                                                                                                                                                                                    • The Market

                                                                                                                                                                                      Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                                                                                                    • The Innovations

                                                                                                                                                                                      New Ideas. New Products. New Potential.

                                                                                                                                                                                    • The Opportunities

                                                                                                                                                                                      Where The White Space Is. How To Make It Yours.

                                                                                                                                                                                    • The Trends

                                                                                                                                                                                      What’s Shaping Demand – Today And Tomorrow.

                                                                                                                                                                                    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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