Leisure Review - UK - October 2013
“As arguably the most sociable and certainly the most socially connected digitally, incorporating an element of play when offering deals and discounts can help to engage under-35s and tap into their enjoyment of the search, for example through the use of ‘Gamification’ and encouraging people to share information about deals they’re using or intending to use with friends.”
– Michael Oliver, Senior Leisure and Media Analyst
Some questions answered in this report include:
- How can operators most effectively use deals and offers to maintain footfall?
- How will changes in device ownership impact on how leisure operators communicate with their customers?
- How can operators maximize their appeal to young people?
- How can operators engage more effectively with the growing third age segment of the population?
Although the leisure industry showed modest growth in 2013, much of this is attributable to inflation and in real terms market value still declined by 2%. The main issue at present is the squeeze on consumer incomes being exerted by the combination of high inflation and low earnings growth, which means they are becoming worse off in real terms month by month.
However, with many other economic and consumer confidence indicators looking positive it seems the industry is on the verge of a recovery, if this last hurdle can be overcome.
This report provides an overview of the UK out-of-home leisure industry, including market value, segment performance and consumer visiting behaviour and attitudes.
This report will cover the following sectors in the UK:
Gambling (eg bingo, casinos, AWPs etc)
Public leisure centres and swimming pools
Private health and fitness club (eg David Lloyd, LA fitness)
Live sports events (eg football, rugby, cricket matches etc)
What you get
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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