Leisure Time - Canada - August 2014
US $4,395.01 (Excl.Tax)Excl. Tax Buy Now
“With the aging population correlating with an expected increase in smartphone and tablet usage over the next decade, leisure operators should be exploring ways of engaging older consumers with apps and online tools.”
– Jason Praw, Senior Lifestyle Analyst
This report looks at the following areas:
The majority of Canadians prefer to spend their leisure time engaged in a low-to-moderately active manner, with shopping and/or dining out the most popular activities. Millennial males are driving participation trends in many leisure activities, from more popular pastimes such as going to the movies and attending sporting events to more surprising activities such as visiting spas or wellness centres.
While affluent Canadians are also more likely to participate in a variety of activities, they are also highly engaged in discount and deal sites, vouchers and loyalty programs, presumably driven by their above average propensity for shopping. As a whole, Canadians’ engagement with technology as part of their leisure time is widespread and remains an opportunity for marketers, attractions, restaurants and retailers as usage of smartphones and tablets increases in the coming years.
This report explores Canadians’ interest in various leisure activities and usage of technology and deals/discounts in conjunction with these activities by life stage and various demographic groups. The report also looks at factors that adults consider important in regards to their leisure time, as well as highlights the nation’s key leisure-time operators.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.