Leisure Time - Canada - August 2014
“With the aging population correlating with an expected increase in smartphone and tablet usage over the next decade, leisure operators should be exploring ways of engaging older consumers with apps and online tools.”
– Jason Praw, Senior Lifestyle Analyst
This report looks at the following areas:
- Increasing leisure activity participation among less affluent Canadians
- Focusing on Millennial males’ participation in leisure activities in Canada
- Integrating tech, social networking and online tools into leisure activities
- Engaging Canada’s aging population with technology
The majority of Canadians prefer to spend their leisure time engaged in a low-to-moderately active manner, with shopping and/or dining out the most popular activities. Millennial males are driving participation trends in many leisure activities, from more popular pastimes such as going to the movies and attending sporting events to more surprising activities such as visiting spas or wellness centres.
While affluent Canadians are also more likely to participate in a variety of activities, they are also highly engaged in discount and deal sites, vouchers and loyalty programs, presumably driven by their above average propensity for shopping. As a whole, Canadians’ engagement with technology as part of their leisure time is widespread and remains an opportunity for marketers, attractions, restaurants and retailers as usage of smartphones and tablets increases in the coming years.
This report explores Canadians’ interest in various leisure activities and usage of technology and deals/discounts in conjunction with these activities by life stage and various demographic groups. The report also looks at factors that adults consider important in regards to their leisure time, as well as highlights the nation’s key leisure-time operators.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.