Leisure Travel - US - June 2009
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As noted in Mintel’s American Lifestyles—U.S., January 2009, millions of Americans have made subtle changes to their lifestyles as a result of the recession. While Americans continue to travel in relatively large numbers, many are making greater efforts to locate travel bargains before purchasing while others are taking shorter trips and/or traveling with a group to cut costs.
Given these and other significant changes in travel-related attitudes and behaviors—as well as the fact that the market is as competitive as it has ever been—it is important for companies to focus their marketing and development efforts on the preferences and lifestyles of travelers, especially frequent travelers. This report provides data and insight that will help companies gain a deeper understanding of today’s leisure traveler.
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