Licensed Merchandise - US - October 2009
US $4,417.51 (Excl.Tax)Excl. Tax Buy Now
“The Great Recession” may be nearing an end, but it has already impacted most segments of the licensed merchandise industry. Categories as diverse as character merchandise and licensed sports merchandise have been affected by the subtle changes in living and spending patterns that have been observed in virtually every facet of American society.
This report provides a comprehensive analysis of the market for licensed sports merchandise by addressing the following questions:
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.