Life Insurance - US - November 2009
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
This report highlights the business activity in the life insurance market, with special emphasis on year-end results for 2008. The report also examines the views and behaviors of consumers concerning life insurance, and how they view the industry in the current economic context.
Topics explored include the market size of the life insurance industry based on direct written premium, the recent competitive environment, usage of various marketing channels for purchases of life insurance, key market drivers that influence sales, brand qualities, and recent advertising efforts through TV commercials, print ads, direct mail and emails directed to the consumer. Also explored is consumer ownership of different types of life insurance and annuities, and reasons why life insurance is purchased.
This report builds on the analysis presented in Mintel's previously published reports Life Insurance—U.S., October 2006 and Innovations in the Insurance Marketplace—U.S., July 2008.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.