Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close



Encourage men to play a more active role in childcare, as mothers struggle to balance between caring for their child and home. Use social media to reach mums.

Nidhi Sinha, Head of Content - India Consumer

What's included

What's included

Table of contents

Table of contents

  1. executive summary

    • [Graph] India: Top claim in household products, Oct 2018-Sep 2019
  2. key trends

    • Key drivers
    • Global trends and how they are playing out in India
  3. consumer insight

    • The perfect mother
    • [Graph] India: Attributes of a perfect mother, April 2019
    • [Graph] India : Attributes that make a good mother, by city tiers, April 2019
    • Worries of mothers
    • [Graph] India : Top concerns of mothers for their kids, by age group, April 2019
    • Challenges faced by mothers
    • [Graph] India: Challenges of motherhood – select, by region, April 2019
    • [Graph] India: Challenges of motherhood – select, by city tier, April 2019
  4. market applications

    • Opportunities
    • Who's innovating
    • Global innovations
  5. appendix


      About the report

      This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across India. These trends are validated from our proprietary consumer data and market research. Our industry experts provide analysis and recommendations to help you identify opportunities and make better decisions faster. Access this report now and you’ll quickly understand:

      • The Consumer

        What They Want. Why They Want It.

      • The Innovations

        New Ideas. New Products. New Potential.

      • The Trends

        What’s Shaping Demand – Today And Tomorrow.

      • The Opportunities

        Where The White Space Is. How To Make It Yours.

      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

      Trusted by companies. Big and small.

      • bell
      • boots
      • google
      • samsung
      • allianz
      • kelloggs
      • walgreens
      • redbull
      • unilever
      • Harvard
      • pinterest
      • new-york-time