Lifestyles of Affluent and High Net Worth Consumers - US - December 2016
US Affluent and HNWIs, with their large amount of income-producing assets, are important to lifestyle brands, particularly those offering value-added products and services. With higher-than-average household incomes, they command a significant amount of purchasing power across a variety of areas, from in-home food to household care to leisure and travel. Their earnings also afford them the ability to participate in a variety of upscale activities. In the next year, they aspire to travel more, better manage their health and wellness, and prioritize long-term wealth and financial planning. However, confidence in financial decisions wavers depending on a person’s age and gender.
This report looks at the following issues:
- Affluent/HNW women are less confident about financial decisions
- Older Affluent/HNWIs not as interested in luxury travel
- One in five Affluent/HNW Hispanics' finances are just "OK"
For the purposes of this Report, Mintel defines “Affluent” and “High Net Worth Individuals” as follows:
- Affluent: Individuals with investable assets totaling $500K-$1 million
- High Net Worth Individuals: Individuals with investable assets in excess of $1 million
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