Lifestyles of Baby Boomers - US - December 2011
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
Economic concerns are the underlying theme of the lifestyle changes made by many of the nation’s Baby Boomers. Since the recession officially ended in 2009, there have been few positive developments regarding the tepid state of U.S. economic growth. With retirement funds ravaged, jobs scarce, and costs for necessities such as transportation and healthcare rising, Boomers have had to make cuts in their entertainment and leisure spending compared with the pre-recession years. At the same time, Boomers are experiencing lifestyle changes and new financial challenges, as many find themselves assisting their grown children by opening up their homes to them and/or providing financial assistance. The finances of Boomers may be further strained among those offering financial and/or residential support to their parents.
Compared with 2009 when Mintel last published a report on this topic, Lifestyles of Baby Boomers—U.S., October 2009, an increasing volume of marketing efforts appear to be directed toward Boomers. However, Boomers remain underrepresented in most media advertising, given the size and relative wealth of the generation.
This report addresses the following questions about Baby Boomers:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.