Lifestyles of Children and Teens - UK - July 2016
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“As watching TV and using technology remains the top activity both after school and on weekends, today’s kids and teens are far more exposed to advertising than previous generations ever were. Building cradle-to-grave loyalty has become easier, but brands need to tread carefully; in the age of social media any mistake could cost them repeat custom down the line.”
– Ina Mitskavets, Senior Consumer and Lifestyles Analyst
This report discusses the following key topics:
Much has been said in the popular media about how today’s young are more clean-living than their parents or grandparents. Such attitudes and behaviours have been linked with the onset of the financial crisis, job insecurity and austerity, with younger people experiencing the brunt of it all just as they are starting to establish their lives.
These hardships have made young people more responsible and serious from a tender age, evidenced by their attitudes towards studying, saving money and leading healthy lifestyles.
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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