Lifestyles of Multicultural Young Adults - US - October 2019
"Multicultural young adults may experience America differently than their White Non-Hispanic counterparts, but they also want many of the same things. Brands and businesses have the chance to win these consumers by helping them achieve their goals: to feel financially secure and independent, to be celebrated for their unique skills and talents, to have time to enjoy with family and friends and to see their realities reflected in the media."
- Kristen Boesel, Senior Lifestyles and Leisure Analyst
This Report will cover the following areas:
- Heritage plays a significant role in defining personal identity
- Financial concerns offer opportunities to win new investors
- Streaming services can meet the need for content that reflects their background
- Understand cultural differences to make connections
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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