Lifestyles of the Over 55s - China - December 2013
“It can not be stressed enough how important the over-55s will become to China’s economy in the future. There is an urgent need for companies marketing products and services to start taking notice of the over-55s as a consumer market, not just in themselves, but also the younger generations of consumers who care for them.”
– Matthew Crabbe, Director of Research, Asia-Pacific
In this report, we answer the key questions:
- How significant a consumer segment are the over-55s to China’s domestic consumer economy, and how will that change?
- What are the major financial considerations that Chinese consumers have regarding getting older, and how are they preparing for changes in their lifestyles as they age?
- How important is financial security preparedness for older age, and what effect does this have on current consuming patterns?
- Keeping healthy and active is important to China’s over-55s, but how much are they spending on staying healthy, and what are their spending priorities beyond health and financial security?
- What are over-55 people spending more or less on?
- What can companies do to successfully market to older Chinese people?
What you get
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