Limited Service Restaurant (LSR) Specialty Shops - Snacks, Beverages & Desserts - US - June 2014
“Limited service specialty restaurants are often singular-item focused. They must figure out how to create buzz and position their item in a variety of ways to appeal to a wide range of consumers. Certain brands have found success in creating line extensions with seasonal and limited-time offers, new formats like bowls and bites, and healthful options including add-ins. Other brands are offering full-on customization, providing consumers with a tailored experience. Price continues to be a driving factor for usage, as consumers continue to search for deals. Technology can provide discounts, speed, and convenience as well as drive repeat business with mobile loyalty apps.”
– Bethany Wall, Foodservice Analyst
This report looks at the following areas:
- Seasonality: How specialty shops naturally extend their product lines
- Healthfulness: How specialty shops overcome unhealthy perception
- Innovation: How specialty shops innovate to drive brand excitement
- Value: How specialty shops provide value while obtaining healthy margins
- Technology: How specialty shops utilize technology to drive loyalty
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