Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Live Entertainment - US - December 2018

"The live event space is rife with varied interests that cater to the tastes of a wide range of demographics, and in many respects this diversity strengthens the industry. However, there are areas in which live event categories can improve their appeal, as well as looming demographic outlooks that can throw the industry off guard if not prepared for."
- Mike Gallinari, Travel & Leisure Analyst

This Report looks at the following areas:

  • Trust in distributors healthy for now
  • Safety is top of mind
  • iGens are the sober homebody generation

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • Overview
          • The issues
            • Trust in distributors healthy for now
              • Figure 1: Attitudes toward ticket distributors and resellers, by generation, October 2018
            • Safety is top of mind
              • Figure 2: Venue safety perceptions, by gender and age group, October 2018
            • iGens are the sober homebody generation
              • The opportunities
                • Appetite for consumption
                  • Figure 3: Ancillary sales, any live event, by generation, October 2018
                • Have show, will travel
                  • Figure 4: Willingness to travel for an event, by generation, income and location, October 2018
                • Theatre attendance up among younger generations
                  • Figure 5: Stage event attendance by type and generation, October 2018
                • What it means
                • The Market – What You Need to Know

                  • Music tops the charts
                    • The stage is set for younger audiences
                      • Cue nervous laughter
                        • Consumers looking forward to going out
                          • Experiences are still a goal
                            • Living for tonight
                            • The Market

                              • Concerts
                                • Overall concert attendance remains steady
                                  • Figure 6: Concert/music festival attendance, by age, 2014-18
                                • Last year set a record for ticket sales…
                                  • Figure 7: Total tickets sold (top 100 North American concerts), 2000-17
                                • …and a record for ticket price…
                                  • Figure 8: Average ticket price (top 100 North American concerts), 2000-17
                                • …and a record for sales revenue
                                  • Figure 9: Concert industry ticket sales (top 100 North American concerts), 2000-17
                                • Music festivals
                                  • Festival market remains strong
                                    • Figure 10: Top grossing North American music festivals, 2017
                                  • Live theatre
                                    • Theatregoers are getting younger
                                      • Figure 11: Live theatre/dance performance attendance, by age, 2014-18
                                      • Figure 12: Total Broadway theatre attendance, in millions, 2013-17 seasons
                                      • Figure 13: Total Broadway box office gross revenue, in billions, 2013-17 seasons
                                    • Live comedy
                                      • Figure 14: Comedy club attendance, by age, 2014-18
                                      • Figure 15: Number of original stand-up specials distributed by Netflix, 2015-18
                                    • Fan conventions
                                      • Figure 16: Top five comic US comic and anime conventions, 2017
                                  • Market Factors

                                    • DPI
                                      • Figure 17: Disposable Personal Income change from previous period, January 2007-September 2018
                                    • Eventgoing generations rosy on finances
                                      • Figure 18: Financial outlook, February 2018
                                  • Market Perspective

                                    • Millennials looking for experiences
                                      • Figure 19: Millennial purchase priorities, March 2018
                                    • Broadway sees youngest average audience since 2000
                                      • Music Modernization Act improves royalties
                                        • Timely search used for discovery
                                        • Current Trends – What You Need to Know

                                          • New ticketing solutions
                                            • Live theatre gets virtual
                                              • Special attention to harassment
                                                • Fest-fest
                                                  • Generation Homebody
                                                    • Sanctioned scalping
                                                      • Body and mind experiences
                                                      • What’s Happening?

                                                        • Swift slows ticketing
                                                          • Artist-curated events
                                                            • AR hits the stage
                                                              • #MeToo brings an eye to policies
                                                              • What’s Struggling?

                                                                • Oversaturation
                                                                  • iGens staying home
                                                                    • Conventions lag in safety policies
                                                                      • Scalping
                                                                      • What’s Next?

                                                                        • Virgin Fest has an eye toward the future
                                                                          • Change in convention focus
                                                                            • Feeling the music
                                                                              • Feelings through music
                                                                                • Peex piques interest in personalization
                                                                                  • DryGens
                                                                                  • The Consumer – What You Need to Know

                                                                                    • Social is the best way to reach fans
                                                                                      • Trust in ticket sellers high, but direct purchase is most popular
                                                                                        • Food and drink will have to get creative
                                                                                          • Safety concerns
                                                                                            • Start looking to iGen concertgoers now
                                                                                              • Don’t overlook non-White comedy audiences
                                                                                                • Stage is set for younger fans
                                                                                                  • Convention attendees have a strong identity
                                                                                                  • The Live Event Experience

                                                                                                    • Discovery
                                                                                                      • Social keeps fans in the loop
                                                                                                        • Figure 20: Discovery of live events on social media, by generation, October 2018
                                                                                                      • Higher income earners more passively connected
                                                                                                        • Figure 21: Discovery method of live events, $75K+ income, October 2018
                                                                                                      • Hispanics stay connected, Blacks form connections
                                                                                                        • Figure 22: Discovery method of live events, by race, October 2018
                                                                                                      • More event posting is done post-event
                                                                                                        • Figure 23: Social media posting habits during and after live events, October 2018
                                                                                                      • Ticketing
                                                                                                        • People get tickets directly
                                                                                                          • Figure 24: Ticket sources for live events, by event category, October 2018
                                                                                                        • Trust in sellers high, though Boomers are suspicious
                                                                                                          • Figure 25: Ticket sources for music events, by generation, October 2018
                                                                                                          • Figure 26: Attitudes toward ticket distributors and resellers, by generation, October 2018
                                                                                                        • Ancillary sales
                                                                                                          • Millennials hunger for, at events
                                                                                                            • Figure 27: Ancillary sales, any live event, by generation, October 2018
                                                                                                          • Higher income attendees purchase less
                                                                                                            • Figure 28: On-premise purchasing habits at live event categories, by income, October 2018
                                                                                                            • Figure 29: Loyalty attitudes among live event attendees, by income, October 2018
                                                                                                          • On-premise alcohol options
                                                                                                            • Figure 30: AFH drink interest, top 5 drinks by drink-type drinkers, indexed against all consumers, January 2018
                                                                                                          • Mementos no challenge to merchandise
                                                                                                            • Figure 31: Merchandise purchasing among photo/video takers during events, by generation, October 2018
                                                                                                          • Travel and logistics
                                                                                                            • Half of eventgoers are willing to travel
                                                                                                              • Figure 32: Willingness to travel for an event, by generation, income and location, October 2018
                                                                                                              • Figure 33: Enterprise Rent-A-Car, Follow the Music email, July 2018
                                                                                                            • Higher income fans seek out convenience
                                                                                                              • Figure 34: Attitudes around event attendance, by household income, October 2018
                                                                                                            • Safety
                                                                                                              • Attendees don’t trust venues to keep them safe
                                                                                                                • Figure 35: Venue safety perceptions, by gender and age group, October 2018
                                                                                                              • Stuff-stealing a bigger concern than show-stealing
                                                                                                                • Figure 36: Venue security perceptions, by generation, October 2018
                                                                                                            • Concerts and Music Festivals

                                                                                                              • Make mine music
                                                                                                                • Figure 37: Live event attendance, October 2018
                                                                                                              • Millennials supporting concerts and festivals, for now
                                                                                                                • Figure 38: Generational distribution of concert and music festival attendees, parental status of concert and music festival attendees, October 2018
                                                                                                              • Live music is especially popular with Hispanics
                                                                                                                • Figure 39: Concert and festival attendance, by race, October 2018
                                                                                                              • Concertgoers go through distributors; festival attendees, the venue
                                                                                                                • Figure 40: Ticket purchase methods, by event, October 2018
                                                                                                              • Social sharing is more of an after-concert activity
                                                                                                                • Figure 41: Social media posting behaviors of concertgoers, October 2018
                                                                                                            • Comedy Events

                                                                                                              • Millennials need a laugh
                                                                                                                • Figure 42: Generational distribution, comedy event attendees, October 2018
                                                                                                              • Non-White attendance exploding
                                                                                                                • Figure 43: Comedy event attendance, by race and Hispanic origin, October 2018
                                                                                                              • Comedy groupies
                                                                                                                • Figure 44: Attitudes about live events, comedy event and music event goers, October 2018
                                                                                                            • Stage Events

                                                                                                              • Musical youth
                                                                                                                • Figure 45: Stage event attendance by type and generation, October 2018
                                                                                                              • Ballet and opera require democratizing
                                                                                                                • Figure 46: Ballet and opera attendance, by age and income, October 2018
                                                                                                              • Stage events need to get more social
                                                                                                                • Figure 47: Sources of event discovery, by event type, October 2018
                                                                                                              • Tickets through traditional means
                                                                                                                • Figure 48: Live event ticket purchase outlets, by event type, October 2018
                                                                                                              • Music means merch
                                                                                                                • Figure 49: Merchandise buying behavior, by stage event, October 2018
                                                                                                              • Though theatre doesn’t offer much with add-ons
                                                                                                                • Figure 50: Ancillary purchases of live event goers, by event type, October 2018
                                                                                                                • Figure 51: Interest in limited time menu items, by generation, July 2018
                                                                                                            • Next-Gen Events

                                                                                                              • Conventions are interactive
                                                                                                                • Figure 52: Social activities during live events, Next-Gen attendees vs all, October 2018
                                                                                                                • Figure 53: Social activities after live events, Next-Gen attendees vs all, October 2018
                                                                                                              • Next-Gen attendees see themselves in their events
                                                                                                                • Figure 54: Opinions about live events, Next-Gen vs all, October 2018
                                                                                                              • Merchandise is a priority for con attendees
                                                                                                                • Figure 55: Event purchasing behavior, by event type, October 2018
                                                                                                            • Appendix – Data Sources and Abbreviations

                                                                                                              • Data sources
                                                                                                                • Consumer survey data
                                                                                                                  • Direct marketing creative
                                                                                                                    • Abbreviations and terms
                                                                                                                      • Abbreviations
                                                                                                                        • Terms
                                                                                                                        • Appendix – The Market

                                                                                                                            • Figure 56: Concert/music festival attendance by age, 2014-18
                                                                                                                            • Figure 57: Live theatre/dance performance attendance by age, 2014-18
                                                                                                                            • Figure 58: Comedy club attendance by age, 2014-18
                                                                                                                            • Figure 59: Total Broadway theatre attendance, in thousands, 2014-17 seasons
                                                                                                                            • Figure 60: Total broadway box office gross revenue, in millions, 2013-2017 seasons
                                                                                                                            • Figure 61: Ticket data, top 100 North American tours, 2000-17

                                                                                                                        Live Entertainment - US - December 2018

                                                                                                                        US $4,395.00 (Excl.Tax)