Living Online - China - October 2016
“Smart home device market is yet to be developed in China as the penetration of most smart home devices is still quite low. Apart from heavy subsidy, online service platforms/providers need to find other ways to enhance and improve their consumer loyalty. When launching online advertisements, companies and brands can prioritise word-of-mouth strategies to appeal to Chinese consumers.”
– Yujing Li, Senior Research Analyst
This report discusses the following key topics:
- End of Fear-of-Missing-out?
- Online games: What will work and what will struggle in the mass market?
- How can online service platforms/operators survive in the future?
- How to target different consumer groups in terms of smart home devices
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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