Living Online - US - July 2012
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Over a relatively short period of time, internet use has steadily evolved from a mere curiosity for many, and an interest for only the tech savvy, to a mainstream tool for news, research, communication, transactions and entertainment.
The propensity of consumers to view the internet as their go-to source for an increasing array of daily activities, and spend more of their free time online, is the result of not only the proliferation of internet-capable devices (mobile devices such as smartphones and tablets, in particular) and internet connectivity, but also from improving technology which has increased data transfer speed. Easy connection from an increasing number of access points, faster downloads, and more sophisticated content all combine to make logging into the internet part of consumers’ daily routines. As a result, many are, indeed, “living” online.
This report explores the external factors that increase online use, consumer attitudes and motivations for going online and their typical online habits, and how this differs across key demographics. Readers of this report will have a deeper understanding of how online content impacts offline behavior and how different demographic groups incorporate the internet into their daily lives.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.