Local Procurement - US - February 2009
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Local procurement is a fast-growing category with tremendous promise, and marketers that are aware of the many dynamics at play can generate significant revenues. Some of the topics discussed in this report include:
Identification of key demographics that purchase locally procured food and non-food items
Attitudes and motivations behind their purchases
Demographics interested in local procurement, and the barriers that are currently preventing purchase
The many complex and important factors driving local procurement, and how companies can position themselves to capitalize on them
Specific strategies and tactics companies can use to integrate local procurement into their daily business and brand building activities
Readers of this report will understand the factors at play in this dynamic market, and be empowered to capitalize on them in significant and meaningful ways.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.