Local Procurement - US - February 2009
Local procurement is a fast-growing category with tremendous promise, and marketers that are aware of the many dynamics at play can generate significant revenues. Some of the topics discussed in this report include:
Identification of key demographics that purchase locally procured food and non-food items
Attitudes and motivations behind their purchases
Demographics interested in local procurement, and the barriers that are currently preventing purchase
The many complex and important factors driving local procurement, and how companies can position themselves to capitalize on them
Specific strategies and tactics companies can use to integrate local procurement into their daily business and brand building activities
Readers of this report will understand the factors at play in this dynamic market, and be empowered to capitalize on them in significant and meaningful ways.
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