London Olympics: What the Games Mean for Business - UK - July 2011
US $2,427.12 (Excl.Tax)Excl. Tax Buy Now
This report assesses London’s preparations for the 2012 Olympic Games, outlines their anticipated impact on a range of leisure and retail sectors and examines consumers’ expectations of and attitudes towards our staging of the world’s biggest sporting event.
"A broader range of consumers are willing to expand their interest horizons around the Games than they are around other sporting mega-events, but are less committed to appointment viewing and communal watching out of home. London 2012 presents an opportunity for brands to tap into these trends so long as consumers remain engaged with the event despite being limited in their opportunities to physically connect with it."
– Matt King, Head of Leisure, Tourism, Technology and Media Research
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.