Long-haul Holidays - UK - March 2013
“Private sector investment at Heathrow will likely see passenger charges rise from £19.33 in 2012/13 to as much as £27.30 in 2018/19, pending approval from the Civil Aviation Authority. Landmark rulings by the European Court of Justice in favour of passengers receiving compensation from airlines for delayed flights could also push the price of air travel up, as airlines seek to recover the cost of claims through ticket price hikes.”
– Harry Segal, Research Analyst
Some questions answered in this report include:
- How will increases in the cost of flying affect the long-haul holiday market?
- How can brands increase the attractiveness of packaged products?
- How can rewards programmes make long-haul holidays more accessible?
- How have economic conditions affected the youth backpacker market?
Ongoing weak economic conditions continue to depress the long-haul holiday market. UK residents took an estimated 6.9 million long-haul holidays in 2012, down 5% against 2011 and down 19% on five years previously. This is roughly in line with the 20% contraction experienced by the total overseas market over the last five years, but represents a weaker performance than the wider overseas market in 2012, which declined by just 1.4%.
The long-haul market has struggled to remain competitive in the post-recession economic climate. Weak economic conditions have fuelled growth in the domestic segment, and holidaymakers have also flocked to the short-haul destinations of Greece and Italy. The long-haul holiday market continues to be shaped by unrest in Egypt, as well as shifts in youth sentiment away from Australia and New Zealand and towards South America and the Far East.
This report examines long-haul holidays taken by UK residents, and forecasts what the market will look like over the next five years. It explores the challenges and opportunities that operators will face in 2013 and investigates the core drivers behind changes in the market. The report also examines consumer attitudes towards long-haul holidays.
This report examines the market for long-haul holidays taken by UK residents. Long-haul refers to all holidays outside Europe, including holidays involving cruises. A holiday must include a stay of at least one night. An adult, for the purposes of Mintel’s research, is anyone aged 16 or over.
The standard travel and tourism definitions used in the terminology of this report are as follows:
- Tourism is any travel, which involves an overnight stay away from home.
- A holiday is a subjectively defined form of tourism, as defined by the tourist in response to surveys such As the IPS. A holiday can be distinguished from other leisure travel such as visits to friends and relatives (VFR) or shopping trips.
- A long holiday is a holiday of four nights or more away from home; a short break is a holiday that involves one to three nights away from home.
- Short-haul refers to air holidays within Europe, dominated by flights to Mediterranean resorts but including the Canaries, which are treated as a part of the Spanish market. Long-haul, therefore, refers to holidays outside Europe. Turkey is considered to be a short-haul destination, but Egypt, Tunisia and Morocco are considered to be long-haul destinations.
- An inclusive tour, or package holiday, is defined as the simultaneous sale of at least two elements of a holiday to the traveller: fares on public transport (eg flights) and commercial accommodation (eg hotel or self-catering apartment). Other elements, such as meals or excursions, are not essential to the definition of an inclusive tour. The term ‘all-inclusive’ is used to describe a special type of resort holiday in which food, drink, excursions and other services are provided as part of the total holiday cost.
- An independent holiday is one in which the traveller organises and books transport and accommodation from separate sources (eg a Channel ferry crossing and a caravan site in France).
- Seat- or flight-only is a type of independent holiday, and the terms are used to denote holidays in which travellers only purchase a return fare and thereafter book their own accommodation, car hire etc.
Take a look inside a sample report
Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.Download now
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.